Fortæl dine venner om denne vare:
Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
Tilføj til din iMusic ønskeseddel
Eller
Findes også som:
Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
306 pages, Illustrations
Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
Udgivet | 6. marts 1995 |
ISBN13 | 9780029055052 |
Forlag | Simon & Schuster Ltd |
Antal sider | 306 |
Mål | 152 × 229 × 25 mm · 454 g |
Vis alle
Mere med Kevin J. Clancy
Se alt med Kevin J. Clancy ( f.eks. Hardcover bog og Paperback Bog )