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CIM Coursebook Marketing for Stakeholders 2. udgave
Michelle Gledhill
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CIM Coursebook Marketing for Stakeholders 2. udgave
Michelle Gledhill
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
248 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 18. juni 2010 |
ISBN13 | 9780080966267 |
Forlag | Taylor & Francis Ltd |
Antal sider | 244 |
Mål | 189 × 243 × 13 mm · 490 g |
Sprog | Engelsk |
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