Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies - Haropoulou, Mary (University of Western Sydney, Australia) - Bøger - Taylor & Francis Ltd - 9781138855052 - 4. december 2018
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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1. udgave

Haropoulou, Mary (University of Western Sydney, Australia)

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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1. udgave

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.


256 pages

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 4. december 2018
ISBN13 9781138855052
Forlag Taylor & Francis Ltd
Antal sider 168
Mål 241 × 165 × 13 mm   ·   394 g
Sprog Engelsk