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Original or Fake?: How to Counter Counterfeiting Through Your Supply Chain Protection Strategy
Iolanda D'Amato
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Original or Fake?: How to Counter Counterfeiting Through Your Supply Chain Protection Strategy
Iolanda D'Amato
Addresses counterfeiting and illegitimate trade from a strategic and supply chain management perspective. The book proposes an holistic approach that companies should adopt to counter these phenomena, connecting operations, marketing and legal studies.
184 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 1. september 2021 |
Oprindeligt udgivet | 2022 |
ISBN13 | 9788885486447 |
Forlag | Bocconi University Press |
Antal sider | 184 |
Mål | 255 g (Estimeret vægt) |
Se alt med Iolanda D'Amato ( f.eks. Paperback Bog )