Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers - Edd Applegate - Bøger - Rowman & Littlefield - 9780742538368 - 12. oktober 2006
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Edd Applegate

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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discuss

232 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 12. oktober 2006
ISBN13 9780742538368
Forlag Rowman & Littlefield
Antal sider 232
Mål 189 × 237 × 15 mm   ·   463 g
Sprog Engelsk  
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