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Qualitative Methods for Marketplace Research Abridged edition
Shay Sayre
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Qualitative Methods for Marketplace Research Abridged edition
Shay Sayre
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
272 pages, Illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 20. april 2001 |
| ISBN13 | 9780761922704 |
| Forlag | SAGE Publications Inc |
| Antal sider | 272 |
| Mål | 152 × 228 × 13 mm · 370 g |
| Sprog | Engelsk |
| Klipper/redaktør | Sayre, Shay |
