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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English - Routledge Advances in Translation and Interpreting Studies
Nga-Ki Mavis Ho
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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English - Routledge Advances in Translation and Interpreting Studies
Nga-Ki Mavis Ho
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
200 pages, 23 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black an
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 31. januar 2024 |
| ISBN13 | 9781032269337 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 200 |
| Mål | 235 × 159 × 19 mm · 414 g |
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