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Judging the Likelihood of Future Events: the Role of Anticipated Affect
Shaan Shahabuddin
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Judging the Likelihood of Future Events: the Role of Anticipated Affect
Shaan Shahabuddin
The desirability bias explains that desirable events are judged as more likely to occur. Lench (2009) paired positive affect to a white car image and found higher likelihood ratings for the white car, supporting the desirability bias. In this study, participants (N=90) anticipated watching a valenced video (positive, negative, or neutral), viewed a series of neutral images (including a white car image), then rated the likelihood of owning a white car. The ?buffer hypothesis? suggests that anticipation of a negative event (i.e., a negative video) would infuse current experiences (owning a white car) with positive affect so that these experiences would be rated as more likely to occur, supporting the desirability bias. Although this effect was not found, significant correlations reveal a positive relationship between feelings towards white cars and likelihood of owning a white car. It is suggested that anticipation decreased congruency between these variables.
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 19. februar 2014 |
ISBN13 | 9783848445721 |
Forlag | LAP LAMBERT Academic Publishing |
Antal sider | 76 |
Mål | 150 × 5 × 225 mm · 122 g |
Sprog | Engelsk |
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