The Selling of the President: the Classical Account of the Packaging of a Candidate - Joe Mcginniss - Bøger - Penguin Books - 9780140112405 - 2. august 1988
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The Selling of the President: the Classical Account of the Packaging of a Candidate Reprint edition

Joe Mcginniss

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The Selling of the President: the Classical Account of the Packaging of a Candidate Reprint edition

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking?and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself?a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why?unfortunately?his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 2. august 1988
ISBN13 9780140112405
Forlag Penguin Books
Antal sider 253
Mål 127 × 201 × 16 mm   ·   222 g
Sprog Engelsk  

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