The Advanced Dictionary of Marketing: Putting Theory to Use - Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School) - Bøger - Oxford University Press - 9780199286003 - 6. december 2007
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The Advanced Dictionary of Marketing: Putting Theory to Use

Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School)

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The Advanced Dictionary of Marketing: Putting Theory to Use

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

660 pages, black & white illustrations, black & white tables

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 6. december 2007
ISBN13 9780199286003
Forlag Oxford University Press
Antal sider 664
Mål 216 × 138 × 39 mm   ·   822 g

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