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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
206 pages, 16 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black an
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 27. maj 2024 |
| ISBN13 | 9781032248493 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 206 |
| Mål | 157 × 234 × 19 mm · 342 g |
| Klipper/redaktør | Quach, Sara (Griffith University, Australia) |
| Klipper/redaktør | Thaichon, Park (University of Southern Queensland, Australia) |