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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations
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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
262 pages, 27 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and whi
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 27. maj 2024 |
| ISBN13 | 9781032325491 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 274 |
| Mål | 453 g |
| Klipper/redaktør | Rana, Sudhir (Fortune Institute of International Business, New Delhi, India) |
| Klipper/redaktør | Raut, Sachin Kumar |
| Klipper/redaktør | Shrivastava, Avinash K (International Management Institute, Kolkata, West Bengal, India) |