Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

288 pages

Medie	Bøger Hardcover bog (Bog med hård ryg og stift omslag)
Udgivet	1. april 2016
ISBN13	9781119183174
Forlag	John Wiley & Sons Inc
Antal sider	288
Mål	164 × 236 × 25 mm · 498 g
Sprog	Engelsk

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