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International Hospitality Management 1. udgave
Alan Clarke
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International Hospitality Management 1. udgave
Alan Clarke
International Hospitality Management: concepts and casesbrings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.
International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.
Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:
396 pages
Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
Udgivet | 1. oktober 2015 |
ISBN13 | 9781138128866 |
Forlag | Taylor & Francis Ltd |
Antal sider | 394 |
Mål | 453 g |
Sprog | Engelsk |
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