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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
Pierre Mora
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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
Pierre Mora
Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. It contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
300 pages, colour illustrations throughout
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 2014 |
| ISBN13 | 9781935879718 |
| Forlag | Wine Appreciation Guild |
| Antal sider | 300 |
| Mål | 215 × 280 × 13 mm · 571 g |
| Sprog | Engelsk |
![Cover for Pierre Mora · Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals (Hardcover bog) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/792/9783319244792.jpg?pierre-mora-2015-wine-positioning-a-handbook-with-30-case-studies-of-wine-brands-and-wine-regions-in-the-world-management-for-professionals-hardcover-bog&class=scaled&v=1464393716)